Charity of the Year - The Prince's Countryside Fund

Elizabeth Buchanan, the 2022 President of the Society has selected The Prince’s Countryside Fund as our charity of the year.

Established by HRH The Prince of Wales in 2010, the charity exists to improve the prospects of family farm businesses and the quality of rural life.

The Fund provides more than £1m in grant and initiative funding each year, supporting projects across the UK that help to provide a secure future for the countryside. This includes The Prince’s Farm Resilience Programme, a highly successful business skills training scheme, which offers advice to family farm businesses in 15 locations each year.  It was run from Plumpton College in 2016 and 2017, and this year is operating in the High Weald AONB.

The Fund also commissions research into issues affecting farming families and rural communities, acts as an advocate for the countryside by bringing together individuals and businesses to help tackle current challenges, and helps communities in crisis through their Emergency Fund.

Elizabeth said, “I am enormously grateful that The Prince’s Countryside Fund, which cares for the people who care for the countryside and so looks after all of us, will be their Charity of the Year.”

The South of England Agricultural Society exists to fund and support agricultural education and promote countryside learning across the southern counties of Kent, East and West Sussex, Surrey, Hampshire, the Isle of Wight and Berkshire.  Our support of The Prince’s Countryside Fund in 2022 will include raising awareness through our network of members and supporters and providing the charity with an opportunity to fundraise at various events held throughout the year, including the ever-popular South of England Show which takes place on 10th , 11th, and 12th June 2022.

Corrie Ince, Show Director of the South of England Agricultural Society commented, “Elizabeth’s selection of The Prince’s Countryside Fund as our charity to support throughout the year couldn’t be more fitting – supporting land-based industries and people with an interest or involvement in agriculture, horticulture and the countryside is central to our overall objective.”

Elizabeth and representatives from The Prince’s Countryside Fund will be attending our next event for the public – Spring Live! on 23rd – 24th April 2022 at the South of England Showground in Ardingly, West Sussex.

For more information on our 2022 Charity of the Year go to